Press service
Press service
Media presence is important for any company. Published at the right time and in the right medium, an article can often play a crucial role in establishing contact with potential cooperation partners, new customers or investors. However, smaller and newly founded companies often do not have their own press office and have little experience in dealing with journalists and editors. Many established SMEs could also do with a hand when it comes to PR work.
That is why BioRegio STERN Management GmbH offers entrepreneurs, new business founders and scientists in the life sciences industry in the STERN BioRegion a free press service. In cooperation with experienced PR professionals, we work with you to decide how best to communicate the opening of your company, the landing of a major new contract, the market launch of an innovative product or the successful conclusion of a financing round. Our PR professionals will draw up your press release, conduct an interview with you for publication on the BioRegio STERN website or write a detailed specialist article for trade magazines or life sciences portals.
Media presence is a crucial element in the marketing mix of newly founded companies and SMEs. For example, an article on your company can either be published in general interest media designed to attract the attention of a broad target group or in trade magazines with the aim of reaching specific interest groups. But which media should be used to publicise the various topics? How do I write a press release, how do I break down complex content so it is easy for the general public to understand, and how do I communicate successfully with representatives of the press? These kinds of questions are often too much for new business founders and entrepreneurs in the SME sector to handle. What's more, most do not have the time or resources for professional PR work in the start-up phase or in the early years of their company's existence.
Our press service is geared towards companies like these, as well as scientists and other players on the life sciences scene in the STERN BioRegion.In cooperation with a professional PR agency, we will help boost your media presence. Working with you and our external PR professionals, we will analyse which communication activities are best suited in your case, identify which goals can be achieved through PR work, and offer advice on how to handle media representatives.
The activities selected depend to a large extent on your requirements. General company news, such as the conclusion of a financing round or a cooperation agreement with a development parter, is published as a press release, while scientific news is offered to the trade press in the form of specialist articles written exclusively for them. With the number of visitor hits rising steadily, the website of BioRegio STERN itself is a medium that is gaining in importance as a communication channel on the region's life sciences scene. An interview with you published on our website attracts attention and encourages stronger regional networking.
The press service of BioRegio STERN was first offered in 2004 and is becoming increasingly popular. The response to the press releases we send out has grown strongly over the years. They are published regularly in numerous prestigious media, such as Handelsblatt, Financial Times Deutschland, Spiegel, VDI-Nachrichten and Wirtschaftswoche. However, these major national media do not have to be the target of all PR work. Trade magazines and regional media also reach interesting audiences.
Media presence is not just an important tool for boosting a company's public profile – the right information published in the right media often also paves the way to investors, customers and cooperation partners. That is why our press service is particularly beneficial for start-up companies. In the past, press releases published via the press service of BioRegio STERN have not only enabled young companies to raise their profile through reports in trade magazines or the daily press – they have also smoothed the way towards investors.
Your Contact
Klaus Eichenberg, Dr. rer. nat.
E presseservice [at] bioregio-stern [dot] de
T +49-711-870354-22
»The right media presence enables companies to make contact with potential cooperation partners, customers and investors. A professional press service is an important stepping stone on the way to achieving this goal.«